At NIB we wish to bring both the medical and business fields together. Why? We have found that the knowledge of neuroscience and its application in business benefit organisations to build healthier and wealthier organisations.
Neuroscience, the study of the nervous system, advances the understanding of human thought, emotion, and behaviour. It includes a study of the brain, the spinal cord, and networks of sensory nerve cells, or neurons, throughout the body.
The human brain contains roughly 100 billion neurons, the functional units of the nervous system. Understanding how the brain works gives leaders and their teams a new edge on managing and growing their companies. It helps individuals to understand why people do the things that they do and gives them a different perspective to leading. Effective leadership starts with understanding human thought, emotion and behaviour.